Xiaohongshu marketing, also known as Little Red Book marketing, means using the XHS app to promote your brand through influencers, ads, and business accounts. It’s a popular way for businesses in Malaysia to reach Chinese-speaking and Gen Z users who often rely on Xiaohongshu for product ideas, reviews, and shopping inspiration.

Xiaohongshu (XHS) ads work by placing brand promotions directly inside the app through different formats such as pop-up ads, in-feed ads, and keyword ads.

• Pop-up ads appear when users first open the app.
• In-feed ads blend naturally into the content feed with a small “广告” (advertisement) tag.
• Keyword ads appear when users search for specific terms, helping brands target users with high purchase intent.

These formats allow brands to reach targeted audiences, drive traffic to their store or page, and build trust by appearing in the same space where users discover new products and reviews.

A Xiaohongshu marketing agency in Malaysia, like Talentify, can help your brand navigate the platform effectively. From setting up and verifying your business account to running XHS ads and collaborating with influencers, the agency ensures your campaigns are optimized for success. They also provide local expertise, helping you target the Malaysian audience more effectively.

A Xiaohongshu business account is highly recommended for influencer marketing. While you can collaborate with influencers without one, having a verified XHS business account increases brand credibility, provides access to advertising tools, and allows you to track campaign performance more effectively. It also helps users trust your brand, since verified accounts display official authentication on the platform.

Benefits of Xiaohongshu Verification for Brands:
• Builds Trust & Credibility – The blue check badge shows users your brand is authentic, helping win customer confidence.
• Improves Content Visibility – Verified accounts get priority in feeds, search results, and recommendations.
• Access to Exclusive Features – Unlock product tagging, detailed analytics, brand campaigns, and participation in XHS shopping festivals.
• Better Influencer Collaboration – Easier partnerships with Xiaohongshu KOLs and KOCs for impactful campaigns.
• Protects Against Impersonation – Reduces the risk of counterfeit or fake accounts using your brand name.

Selecting Xiaohongshu influencers, or KOLs, involves analyzing their audience demographics, engagement rates, and content quality. We look for influencers whose values align with your brand and who have a proven track record of driving results. Our team ensures that the selected influencers can effectively communicate your brand message to their followers.

The cost of Xiaohongshu influencer marketing varies depending on factors like the influencer’s reach, engagement rates, and the scope of the campaign. Micro-influencers may charge less, while top-tier influencers or Key Opinion Leaders (KOLs) command higher fees. A Xiaohongshu marketing agency can help you find influencers that fit your budget and deliver the best ROI.

Contact us today to discuss your campaign goals and get a customized Xiaohongshu influencer marketing plan tailored to your brand and budget!