Reach over 2.5 million Chinese-speaking consumers in Malaysia through verified Xiaohongshu creators
and make your brand the one they can’t scroll past.
Your brand deserves more than likes. It deserves loyalty.
Be the next big name on Xiaohongshu (XHS). Your brand deserves to be seen, and trusted.
As a specialist Xiaohongshu marketing agency, Talentify helps you go from unknown to unforgettable on Xiaohongshu. We know how to tap into this fast-growing platform.
XHS runs entirely in Chinese, moves fast, and has its own content culture. Most brands need a team that already knows the platform inside out. That’s exactly what we are. From finding the right KOLs to running your ads and managing your account, we handle everything so your brand gets seen by the right people on XHS.
Most brands burn budget on XHS ads because they don't know the platform's targeting. We manage your paid placements so every ringgit goes toward people who are actively searching for products like yours.
Your XHS account needs consistent, platform-native content to stay visible. We plan, create and manage everything so your brand shows up regularly without your team lifting a finger.
XHS content has its own look, tone and format. We create visuals and captions that feel native to the platform so your brand doesn't stick out for the wrong reasons.
We send your product to the right KOCs and let authentic reviews do the selling. Real users, real content, real trust built with people who are already looking for what you offer.
Without a verified business account, XHS users have no reason to trust your brand. We get you verified so you unlock the full platform, look credible from day one and can actually run ads.
Winning in Xiaohongshu isn’t about luck. It’s about speed, authenticity, and connection.
At Talentify, we help brands make an impact fast with ready-to-go influencers, powerful content, and proven results.
No waiting, no delays. With 1,000+ influencers in our network and 400+ exclusive creators under contract with Talentify, your campaign can go live in days with influencers perfectly matched to your brand’s niche, tone, and target audience.
Our creators know how XHS works. They craft keyword-rich, authentic posts that boost your brand’s visibility in searches and earn real trust.
With years of hands-on experience, 500+ brand partnerships, and over 3,000 successful Xiaohongshu campaigns, Talentify has built a proven track record helping brands grow and stay ahead in the XHS market.
With thousands of influencer collaborations under our belt, we know what performs best on Instagram. From trending Reels to story-driven posts that inspire real action.
Enjoy personalized guidance from start to finish. You’ll have a dedicated Talentify team overseeing every step. We ensure fast responses, clear communication to ensure your experience is smooth and efficient.
Talentify handles every part of your Xiaohongshu marketing, including content, creators, and ads so your brand can grow on XHS without managing it yourself.
We don’t just run campaigns, we create authentic brand stories that connect, convert, and inspire.
Here’s how every Xiaohongshu project comes to life with Talentify:
We begin with an in-depth onboarding session to understand your brand identity, goals, and audience.
Whether your focus is brand awareness, reviews, or conversions, our team develops a strategy that aligns with XHS trends, hashtags, and buyer intent.
This stage ensures your campaign starts with clarity, insight, and direction.
Next, we handpick creators who match your brand’s tone, aesthetics, and audience profile. Using our in-house database of verified Xiaohongshu KOLs, we ensure every collaboration feels authentic and on-brand. From content briefs to posting schedules, everything is handled for smooth, fast execution.
Our creators produce authentic, lifestyle-driven content that feels natural on Xiaohongshu, whether it’s a skincare demo, product review, or daily routine post. We manage approvals, scheduling, and live posting to ensure perfect timing for maximum reach and engagement.
You’ll receive detailed performance insights, including reach, engagement, and conversion data. Our reports are simple, data-backed, and actionable, helping you measure success and plan stronger future campaigns.
Xiaohongshu isn’t just another social app, it’s a community built on trust, discovery, and influence.
2.5M+
Active users in Malaysia
#1
Platform among Chinese-speaking and Gen Z audiences.
83%
have made a purchase based on recommendations or reviews found on Xiaohongshu
91.5%
say Xiaohongshu reviews help them decide whether to buy a product
See how we’ve helped brands grow on Xiaohongshu, from beauty to lifestyle, through targeted XHS KOL campaigns and influencer marketing strategies across Malaysia.
Beauty & Skincare
Beauty & Skincare
Beauty & Skincare
Beauty & Skincare
Beauty & Skincare
Beauty & Skincare
Beauty & Skincare
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Most Xiao Hong Shu (XHS) Marketing Campaign In A Year 2025.
Most Xiao Hong Shu Attendees in a Hair Show Competition
Our Talents
Up to 500+ Influencers on Xiaohongshu.
Talent
Talent
Talent
Talent
Talent
Talent
Talent
Talent
Xiaohongshu marketing, also known as Little Red Book marketing, means using the XHS app to promote your brand through influencers, ads, and business accounts. It’s a popular way for businesses in Malaysia to reach Chinese-speaking and Gen Z users who often rely on Xiaohongshu for product ideas, reviews, and shopping inspiration.
Xiaohongshu (XHS) ads work by placing brand promotions directly inside the app through different formats such as pop-up ads, in-feed ads, and keyword ads.
• Pop-up ads appear when users first open the app.
• In-feed ads blend naturally into the content feed with a small “广告” (advertisement) tag.
• Keyword ads appear when users search for specific terms, helping brands target users with high purchase intent.
These formats allow brands to reach targeted audiences, drive traffic to their store or page, and build trust by appearing in the same space where users discover new products and reviews.
A Xiaohongshu marketing agency in Malaysia, like Talentify, can help your brand navigate the platform effectively. From setting up and verifying your business account to running XHS ads and collaborating with influencers, the agency ensures your campaigns are optimized for success. They also provide local expertise, helping you target the Malaysian audience more effectively.
A Xiaohongshu business account is highly recommended for influencer marketing. While you can collaborate with influencers without one, having a verified XHS business account increases brand credibility, provides access to advertising tools, and allows you to track campaign performance more effectively. It also helps users trust your brand, since verified accounts display official authentication on the platform.
Benefits of Xiaohongshu Verification for Brands:
• Builds Trust & Credibility – The blue check badge shows users your brand is authentic, helping win customer confidence.
• Improves Content Visibility – Verified accounts get priority in feeds, search results, and recommendations.
• Access to Exclusive Features – Unlock product tagging, detailed analytics, brand campaigns, and participation in XHS shopping festivals.
• Better Influencer Collaboration – Easier partnerships with Xiaohongshu KOLs and KOCs for impactful campaigns.
• Protects Against Impersonation – Reduces the risk of counterfeit or fake accounts using your brand name.
Selecting Xiaohongshu influencers, or KOLs, involves analyzing their audience demographics, engagement rates, and content quality. We look for influencers whose values align with your brand and who have a proven track record of driving results. Our team ensures that the selected influencers can effectively communicate your brand message to their followers.
The cost of Xiaohongshu influencer marketing varies depending on factors like the influencer’s reach, engagement rates, and the scope of the campaign. Micro-influencers may charge less, while top-tier influencers or Key Opinion Leaders (KOLs) command higher fees. A Xiaohongshu marketing agency can help you find influencers that fit your budget and deliver the best ROI.
Contact us today to discuss your campaign goals and get a customized Xiaohongshu influencer marketing plan tailored to your brand and budget!